Ontario PGA Professional Development Conference


Talent Management Program
Collingwood, Ontario
Presented by Callaway Golf

Deadline Feb 18, 2009



Pro shop Service Excellence

In a fast-paced, dynamic environment like the Canadian Golf Industry, there is potential for great wins and missed opportunities when handling member service expectations. Furthermore, its impact on the members and guest is far reaching with regard to attracting, gaining and retaining members.
Top pro shop teams differentiate themselves through exceptional customer service and an ability of their employees to represent the club with the highest degree of integrity, friendliness, and dependability through effective and efficient demonstration of the club's vision and principles.
A customer's perception is key to service quality. A philosopher once said, "What concerns me is not the way things are, but the way people think things are." The same is true today. If what you do is not perceived as having value by the customer, then it is not valuable to your club.
Value - $1,750

Overview of Conference

The OPGA Talent Management Program has been developed to meet the unique needs of the Canadian golf club industry - from assessing your needs at each stage of the hiring process to learning how to train as a team. Get
the check lists, tools and resources that work; learn how you can make them your own for your club.

Over the course of the OPGA conference each participant will have the opportunity to work through their own practical plan, workbook style, and to establish what makes sense for them. Broken down in to small lessons throughout the conference, each participant will have the opportunity to ensure they have the tools and confidence to attract,
hire, train and retain the right people.

What's in it for me (WIIFM)
  • How to design a program to fit the needs and expectations of your club
  • How developing an in-house training program can save you time and money
  • How bringing the training in-house provides for consistency year over year.
  • Assess the current perceptions and aptitudes of your service team
  • Create a profile of a service team culture tailored to your organization
  • Compare your service team culture to that of validated effective profiles
  • Learn how to build a constructive service team culture
The Ontario PGA Talent Management program will be facilitated by McKinley Solutions Exchange. McKinley Solutions Exchange is a performance improvement organization that focuses on talent attraction & talent management, team building, leadership and employee engagement.  McKinley Solutions are the innovators behind clubjubs.ca, hospitalityhive.com and talentedcoops.ca. McKinley Solutions is a leader in club training and development and human resources solutions, successfully delivering Canadian Management Institute courses and staff training to the Canadian club community over the past 5 years.


The Ontario PGA Professional Development & Networking Conference is set to take place in Collingwood on Monday February 23rd and Tuesday February 24th, 2009 at the

Blue Mountain Resort

$250 - Early bird rate (before January 9, 2009)
$300 - Regular rate (January 10, 2009)
$400 - Industry rate (if not oversubscribed by January 31, 2009)

Details on each section of the talent management program will be shared over the coming months, stay tuned to the weekly update for more information.

Tentative Schedule

Sunday February 22, 2009
  • 9:00am - 4:30pm - Skiing available ($50 Lift ticket)
  • 6:00pm - 9:00pm - Welcome reception (Silver Creek Room)

Monday February 23, 2009
  • 7:30 - Breakfast
  • 8:30 - Open Remarks & Start of Talent Management Program*
  • 10:00 - Networking Break
  • 10:15 - Talent Management Program*
  • 12:00 - Working lunch - Key Note - Millennial Generation and their impact on our Industry
  • 1:30 - Talent Management Program*
  • 3:45 - Networking Break
  • 4:00 - Key Note address from Brand Manager of Coors Light Canada; Jamie Sprules
  • 5:00 - End of Day

Tuesday February 24, 2009
  • 7:30 - Breakfast
  • 8:30 - Talent Management Program* Begins (Special Guests to join us for the day
  • 10:00 - Networking Break
  • 10:15 - Talent Management Program*
  • 12:00 - Key Note address from Callaway - Chris Walling
  • 1:30 - Talent Management Program*
  • 3:00 - Networking Break
  • 3:30 - Question & Answer Session
  • 4:00 - Conclusion of 2009 Professional Development & Networking Conference

Delegate Accommodation Rates for Blue Mountain Inn (to be paid by individual guests)

Providing guests with the convenience of indoor travel to the Conference Centre, the Blue Mountain Inn consists of 92 comfortable guestrooms.  These non-smoking rooms offer the guest access to in-room movies, Internet access and high-speed data port. The full-service nature of the Inn ensures guests are never far from additional comforts such as room service. All Blue Mountain Inn guests enjoy full access to indoor and outdoor hot tubs, indoor pool, sauna, fully equipped fitness room and games room. Within the Inn complex, dining options include the casual Pottery Steak & Seafood or energy charged atmosphere of Jozo's, while further relaxation can be found in the Blues Lounge.

Blue Mountain Inn Hotel Room

Taxes Excluded: $119.00
Taxes & RAF Included: $133.52 per UNIT, per night

Resort Rooms Blue Mountain Inn

Rooms include: High speed data port for Internet access Located in close proximity to Conference Centre (indoor travel)
King size beds - 8 rooms in total
Double Beds - 80 rooms with two double beds in each
Wheel Chair Accessibility - 2 rooms with wheelchair access & queen beds
Hotel Suites - 2 suites in total ($70.00 per night surcharge for suites)
Suites include: King size bed in private room, Separate living area and three-piece bath, Gas fireplace & 2 person Jacuzzi

To book your room please consult the numbers below

Blue Mountain Resorts Limited,
110 Jozo Weider Blvd, Collingwood, Ontario
L9Y 3Z2
Toll Free (877) 445-0231
Please speak to Information and Reservations and quote group reservation number 31Y0FZ
Fax (705) 444-1751

Web: http://www.bluemountain.ca
*Please indicate you are with the Ontario PGA Conference to receive
conference pricing.

Click here for the registration form

  Jamie Sprules, Brand Manager, Coors Light

  Jamie Sprules is Brand Manager of Coors Light at Molson, Canada's second oldest   company.  Jamie
  has managed the Coors Light online strategy and manages several of the brand's national promotions
  including the Coors Light Mystery Mansion.  Jamie championed the Coors Light Brewing Company
  facebook initiative in 2007, now Canada's largest facebook group at over 30,000 fans.

  Prior to joining Molson in 2005, Jamie worked at several consumer packaged goods and strategic
  marketing agencies.

 Chris Walling, Director of Marketing 
 Callaway Golf Canada

 While attending York University’s Kinesiology & Sports Marketing program, Chris 
 began working at a local golf specialty retail store to make ends meet during school.  
 With a passion for sports and the game of golf, Chris applied for a product management
 position after his schooling with Spalding Canada, a maker of general sporting goods
 and golf equipment. 

 Over his career, Chris has been product manager, category manager, director of product
 development, and added various product management and consumer marketing projects
 into his portfolio. 

In 2002 he was added to the Spalding’s worldwide marketing council, which now also oversaw the Top-Flite, Etonic and Ben Hogan golf brands globally.  In 2004, the company was purchased by Callaway Golf, where Chris was promoted to Director of Marketing, overseeing the Callaway Golf, Odyssey, Top-Flite and Ben Hogan brands. 

In his current role as director of marketing, Chris also sits on a number of global councils, including Callaway Golf’s global marketing council, product council and is one of four senior leadership managers for the Canadian business operation.

Mr. Walling also sits on and has been involved with various industry boards & associations, including the Golf Association of Ontario’s Golf-In-Schools player development program, and the Canadian Golf Industry Association. 

Mr. Walling also owns & operates his own independent consultation service (started in 2005), specializing in marketing & management consultation, public speaking engagements, CRM programs, as well as brand creation & development.

 Onboarding Millennials in A Seasonal Industry

The Millennial Generation – those born after 1980 – are having a major impact in the workforce. There is an abundance of information on this generation and their impact in the workplace but little, if any, of it focuses on seasonal, customer services industries like golf.

Despite appearances this is currently the most productive generation in the workforce yet they march to their own drummer and bring their own way of doing things. Managers are finding that traditional codes of conduct and protocol no longer work.

So where does this leave you? Sue Edwards will address this very question on onboarding millennials in a seasonal industry. She will share insights gained from over 20 years of experience in HR, coaching and performance improvement. While Millennials often walk onto the job assuming that they are already part of the team; often this does go over well with permanent and returning staff. Sue will provide you with insights and strategies on onboarding, aligning and engaging all generations of your seasonal staff.

Presenter: Sue Edwards, B.A., P.C.C., C.H.R.P., President

Sue Edwards is President of Development by Design. She has over 22 years of experience as a corporate coach, management consultant and human resources leader. She’s been a successful entrepreneur since 1996. Over her career, Sue has enhanced organization, team and individual performance through initiatives in organization change and coaching leaders and leadership teams.

She has particular expertise in coaching those moving into new roles and has developed a unique process called Clearing the 90-day Hurdle™ to support this transition. The entry of the Millennial Generation into the workforce has added a new challenge for leaders and managers - that of how to better understand, manage and motivate this new generation. For those organizations with seasonal hiring cycles success in meeting that challenge is even more critical.

Sue’s clients value her integrity, pragmatism, willingness to challenge and her sense of fun! Sue is a graduate of the co-op program in Industrial Psychology at the University of Waterloo a Professional Certified Coach (PCC) and a Certified Human Resources Professional (CHRP).


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