FREE Education Seminars at the Golf Industry Expo


"FREE" Education Seminars at the Golf Industry Expo

Enhance your career knowledge about the golf industry and learn from the industry leaders.  Plan to attend the FREE Education Seminars at the Expo

Are You Ready?

Wednesday November 4, 2015
8:00 AM – 8:45 AM         

The Ontario Ministry of Labour has recently announced that all workplaces covered under the Occupational Health and Safety Act must ensure that workers and supervisors have completed a basic health and safety training and that Club’s and all employees ensure ongoing compliance and training standards are adhered to. If you are not ready or unsure of the law you need to attend.

Keynote Speakers:

BILL GODKIN, Principal, Ce Safety
Has over 30 years’ experience in safety training, risk analysis and safety program development. Since 2005, Bill has been working with golf courses across Canada and has developed custom safety training programs for the golf industry that ensure compliance with all provincial and federal regulations.  Bill’s training manuals and onsite evaluations have made him a leader in the golf course risk management field in Canada.

ANNA ARMSTRONG, Manager, Ce Safety
Anna Armstrong is an operations expert specializing in improving the safety and performance of service organizations. With over 20 year’s management experience, Anna has excelled in front house, kitchen and operations management in restaurant, conference and banquet facilities, along with senior management in retail. Anna brings extensive, practical hands-on experience, with a clear understanding of the business imperatives that are crucial for the continue safety training.


Human Resource Leadership for Golf Professionals

Wednesday November 4, 2015
8:45 AM – 9:30 AM

In today’s rapidly changing world, golf professionals need to realize that their greatest asset is their employees, and that effective people management is a key factor in their overall success. Strong Human Resource practices are vital to YOUR success A manager’s most important, and most difficult, job is to manage people. You must lead, motivate, inspire, and encourage them.  Sometimes you will have to hire, fire, and discipline or evaluate employees.

This session will highlight key best practices through the hiring process, from performing a skills inventory to conducting the interview; discuss orientation; and cover some issues that face operational leaders of team in the Canadian Golf Industry.

Keynote Speaker:

MARK R. THOMPSON, President, Facilitator, Designer President and Chief Engagement Officer of McKinley Solutions Exchange based in the Toronto office.
Mark is a nationally recognized speaker in leadership, teambuilding, motivation and human capital. Mark is also a sought after lead trainer for groups of all sizes from small leadership retreats to large groups of 500 plus, known for his high energy engaging passion style.


Social Media And The Golf Professional

Thursday November 5, 2015
8:00 AM – 8:45 AM    

Confused about Social Media and debating the pros and cons? Attend this seminar and listen to Doug Lawrie, PGA of Canada Professional discuss his successes and failures with social media. Hear how he uses it and why. What is enough? What is good and bad? Who to connect with and is social media profitable?

Social Media is often scary and confusing. Should you be tweeting, liking, posting, linking or pinning? More so how do you use it for business, communication and promoting? It can be overwhelming.  Doug has learned to use social media as an extension of himself, leading to some terrific relationships and profitable adventures. He has also made his share of mistakes and blunders. 

Come listen to how Social Media isn’t as scary and maybe learn how you can use it to better your professional career like I did. 

Keynote Speaker:

DOUG LAWRIE, Director of Instruction – Focus Golf Group , PGA of Canada & PGA of Ontario “Junior Leader of the Year”,  US Kids Top 50 Teachers List 2013 / 2014
It could be that you won’t find anyone who loves what they do for a living more than me. Life is way too short to let the little stuff get in the way of seeing the big picture! Over the course of my 20+ years as a member of the PGA of Canada, I have been guided to seek out challenges in new and exciting endeavours. It is essential to give yourself a canvas in which to paint a clear picture of your career, so you can continually add to its wealth of knowledge. This is the cornerstone which drives my great desire to help others, build strong relationships and see others succeed at their goals. The Focus Golf Group Academy is an extension of this passion for my profession.    


The Importance of Information: Exceed Customers Expectations, Attract New Business and Manage Effectively

Thursday November 5, 2015 
8:45 AM – 9:30 AM         

Given today’s challenging economy, with few exceptions, many companies find themselves doing business in an extremely competitive marketplace.  In the case of those industries fighting for what seems to be a shrinking amount of discretionary spending, businesses have added challenges as individual and companies become increasingly careful on where they are spending their money, and just how much money they spend.  

With fewer people coming through the door, and those people often spending less, it is important for businesses to provide customers with the complete experience, differentiate themselves from the competition, and maximize their sales opportunities. Whether it is ensuring that customers are aware of everything the club has to offer (i.e. tee times, meeting space, clothing, lunch specials, etc.) making sure that staff are not just meeting... but exceeding customer’s expectations, or trying to attract new business, it is important for management to ensure that all departments are running flawlessly, from reservations and membership, to the pro shop, to restaurants and bars, and of course the course and clubhouse facilities.

To effectively manage such an operation, management requires detailed information from a variety of sources, including the performance of their staff, adherence to brand standards industry regulations and laws, and feedback from their customers and members. David Lipton, from Sensors Quality Management Inc. (SQM) will share a number of internal and external ways of obtaining this valuable insight, much of which can be done in a simple and cost effective manner. 

Keynote Speaker:

DAVID LIPTON, President and Co-Founder of Sensors Quality Management Inc. (SQM).
Sensors Quality Management Inc. (SQM) assists organizations in improving their customer and employee experiences, by providing the truth. SQM offers its worldwide clientele a variety of programs and services, including: quality assurance, market research, Mystery Shopping, field merchandising, field merchandising, and internal audit software.

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